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Category: Netherlands

Do the Dutch Care About Its Women?

A version of this post appeared on The Next Women on May 10, 2013. Here it is again.

In 2010, there was a slew of articles in the international press which questioned the Dutch female work ethic and depicted women in The Netherlands as part time workers, if they worked at all. Tina Amirtha looks at whether the coverage was accurate.

careabout women

A few years ago, Dutchwomen got a lot of flak for not working so much. Suddenly, the entire feminist bloc of the West knew that the Dutchwoman, if she worked at all, commonly worked part-time.

There was an article in Slate, where the journalist Jessica Olien presented her observations of apathetic Dutch attitudes towards work, especially among its women.Coming from her brief sojourn in the country as an expat, her examination seemed to propel a mini burst of commotion in the media.

A blog post on The Economist tried to further solidify the reasons for which the average Dutch female did not want to work so much in the 2000s. From citing lower salaries in the Netherlands as compared to the US to positing these women enjoyed the power of wielding their inconvenient part-time work schedules over their bosses’ heads, no explanation seemed to get at the core of the issue.

Not much longer after that, The New York Times laid the record straight with in-depth reporting. Dutchwomen (and Dutchmen, for that matter) simply valued working part-time for cultural reasons. The Dutchwoman’s role in working society gained certain notoriety in this short period of journalistic pontification. Women in The Netherlands were seen as lazy, laid back, and the antithesis of what the modern woman has been striving for since the twentieth century.

Many journalists pondered whether the Netherlands implemented any policies to increase women’s roles in the workforce. The truth is, as these journalists eventually reported, the Netherlands has been aggressively encouraging women to work since the 2000s, although positive results have been slow coming.

A 2001 tax incentive program increased female participation in the work force by 3.5 percent within eight years, but it simultaneously made part-time work seem more financially interesting than working full-time. Although the policy had a positive effect on female participation, it did not boost male/female equality in the workplace.

Amid the cultural and political explanations for why Dutchwomen outwardly fail their professional lives, one does not have to look far for examples of high-profile female decision makers in the Netherlands.
A quick perusal of LinkedIn showcases several successful women in Holland. With loyalty on her side, Judith Renders is on the uptick of a 15-year career at ING, the global financial company. According to her LinkedIn profile, Ms. Renders started out as a management trainee in 1998 and has held VP and director positions since 2008. Currently, she is Managing Director of Global Credit Restructuring. She is similar to other female high-performers who spend most or all of their careers at one company, like Ursula Burns, the CEO of Xerox. An attachment to one company breeds career advancement.

While sticking to one organization may lead to a key to the boardroom, progressing through diverse businesses and making a leap into the academic world might be the right path. Pauline van der Meer Mohr is now President of the Erasmus University Rotterdam, a position that she holds alongside non-executive directorship at DSM, the private Dutch chemicals company. Like Ms. Renders, she spent a long stretch at the beginning of her career at Shell, developing into executive roles. Variety proved to be a charm, as Ms. Van der Meer Mohr’s LinkedIn profile shows that she has held various top positions at giants TNT, ABN Amro and Shell before jumping into academia.

An aggressive immigration policy to attract highly educated professionals to the Netherlands does make the Dutch numbers of female executives look good. One expat, Alexandra Kahn, a consumer marketing director at Philips Netherlands, has held directorship positions at the company since 2007. Originally educated in France, she holds one of the top positions in the Netherlands. Her story is not singular. A 2012 study by the Dutch consulting firm Berenschot showed that the amount of female executives in AEX- and MidKap-listed companies increased by three percentage points since 2007. However, around 66 percent of these new women had come from outside of the Netherlands, as it was in the case of Ms. Kahn.

To say that the Dutch and their women do not care about their careers is false. The Emancipatiemonitor, or Emancipation Monitor, has been monitoring female equality in the workplace and academia since 2000. In addition, a nationwide initiative, Talent to the Top, currently develops tailored equality programs to both industrial and academic institutions. Active policies and monitoring do point to a nation that is interested in changing its direction.Quantitative metrics for gauging the success of women in the working world might give us a clue about the Netherlands’ value on their female workforce.

Certainly, the EU wants to push the 40 percent women-in the-boardroom quota onto the Netherlands. Refusing this directive may seem insensitive to onlookers. But the policies and successes that are playing out in Dutch industry and academia signal a bright future for the Dutchwoman.

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Why Freelancers Will Be Holland’s Future Innovators

freelancers

At one time, the phrase “going freelance” might have been something that you would have heard from a disgruntled colleague who had just been let go and was secretly plotting to take all of her ex-boss’s best clients. Now, freelancing is a regular phenomenon, no matter in what part of the world you live. (Check out this infographic.) What was once a synonym for being unemployed is now a valid occupation. In a place like the Netherlands, where the national discussion is searching for ways to stimulate innovation in the economy, this is a good thing. Just how can the Dutch business climate foster entrepreneurship and innovation? A good answer is: hire more freelancers.

A recent report, published last month by the European Commission, found that compared to the rest of the EU member states, the Netherlands finished as an “Innovation Follower”, in fifth place overall. The Netherlands trailed behind the pack of “Innovation Leaders” but led other Innovation Followers Luxemburg, Belgium and the United Kingdom. The Nordic member states dominated the Innovation Leaders bracket, with Sweden, Denmark and Finland taking the first, third and fourth spots, respectively, with Germany coming in second.
European Commission

The Netherlands’ high ranking within the followers group is a result of its strong research system. The Dutch spend generously on public research and development programs, attract foreign doctoral students and produce internationally co-authored scientific publications. Nonetheless, what kept the Dutch from reaching the top spots in the ranking was dwindling investment in research and development within the private sector. In addition, hi-tech product and service introductions and sales showed weak figures in the analysis.

The European Commission study used 24 factors to determine the innovation score for each country. Among the metrics were: the education level of the population, scientific publications that were a result of an international collaboration, research and development spending in the public sector, investments in the private sector, SME research and development activity and collaboration and patent applications. Existing data, covering the period between 2004 to 2011, was gathered from Eurostat, Scopus, Thomson Reuters and other databanks in order to make the analysis.

So, according to the European Commission, the Dutch need to regrow investment in private industry’s R&D projects and get hi-tech products and knowledge-intensive services engaged in their economy. Firm investments in the business sector as a percentage of the GDP declined in the Netherlands, for the period 2007-2011. Equally important, the presence of hi-tech companies in the Netherlands has not made a strong impact to employment, trade or GDP. The Dutch need to implement the right strategy to strengthen its knowledge sector’s economic impact.

Tax incentives and subsidies aside, which depend on lengthy political discussions, what can change in Dutch business culture right now? Well, hiring a more flexible workforce will foster entrepreneurship, says one report. The study, conducted by ABN AMRO, the Dutch financial institution, found that the number of self-employed people will go up in the near future, and it’s something that employers can leverage in order to make their businesses more innovative.
Stagnating employment numbers and reduced fixed costs at companies will reduce the amount of fixed employees working in the office, reports ABN AMRO. However, they say, companies can utilize flexible resources to meet their business needs. That’s where freelancers come in. Not only are they available now, but companies will have more to choose from in the future. (Embracing this trend so much, ABN AMRO has even made an app that freelancers can use to keep track of their daily costs.)
More of these flexible workers leads to more innovation, they say. Based on interviews that were conducted in cooperation with FastFlex, a human resources staffing and services company, ABN AMRO found that freelancers tended to bring added value to its client. Self-employed professionals were often specialists in their field, having accumulated a mine of experiences with several different clients. They are creative and can work outside of the company’s culture. Hiring them is key to bringing Dutch innovation outside of a lab book and into the marketplace.
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